The Top 5 Business Apps Our CEOs Actually Use
- Personal Assistant LDN
- Jan 3
- 5 min read
Here are the top 5 business apps our CEOs actually use to streamline their business operations in 2025.
As a business owner or CEO, you are no stranger to the relentless grind of juggling multiple responsibilities. Whether it’s managing finances, tracking projects, or keeping on top of social media, there’s always something demanding your attention. But what if we told you that the most successful CEOs aren’t relying on sheer willpower? Instead, they leverage powerful apps that make their lives easier, more productive, and ultimately, more profitable.
Here are the top 5 apps our CEOs actually use to streamline their business operations in 2025 — apps they might not be shouting about, but are crucial to their success.
Why CEOs use it: Buffer is a game-changing app for managing multiple social media accounts from a single dashboard. Social media is a vital part of any modern business strategy, but it can easily become a time-consuming task. CEOs turn to Buffer for its simple, intuitive interface that allows them to schedule posts, track engagement, and analyse performance all in one place. It helps maintain a consistent and professional online presence without the constant need to monitor every social media platform.
How to use it:
Schedule posts: Plan and schedule your posts in advance, ensuring you always have fresh content going out, even if you're focused on other tasks.
Track performance: Use Buffer’s analytics to measure how well your posts are performing. This data is essential for adjusting your strategy and improving engagement.
Collaborate with your team: With Buffer, you can easily collaborate with your marketing team by assigning tasks, approving posts, and sharing feedback.
Buffer saves time and ensures that your social media is always on track, without having to spend hours each day posting manually.
Why CEOs use it: Xero is one of the most widely used accounting tools, and for good reason. It makes financial management simple and efficient, offering everything from invoicing to expense tracking and tax preparation. CEOs and business owners use Xero to gain real-time insights into their cash flow, keep their finances organised, and streamline their accounting processes. Xero integrates with your bank accounts, making it easier to reconcile transactions and ensure your books are always accurate.
How to use it:
Track income and expenses: Link your bank accounts to Xero for automatic tracking of all transactions, categorising them for easy financial oversight.
Generate professional invoices: Create and send invoices to clients directly from Xero, and keep track of when payments are made or overdue.
Prepare for taxes: Use Xero to generate the necessary reports for tax season, saving you time and reducing the risk of errors when filing.
Xero is a must-have for business owners who need to stay on top of their finances and make informed decisions with ease.
Why CEOs use it: Grammarly is an AI-powered writing assistant that ensures your written communication is clear, concise, and error-free. CEOs rely on Grammarly to improve the quality of emails, proposals, blog posts, and even social media captions. With its suggestions for grammar, punctuation, style, and tone, Grammarly helps CEOs communicate with confidence and professionalism, which is crucial when dealing with clients, investors, and employees.
How to use it:
Proofread everything: Use Grammarly to check all written communication, from emails to reports, ensuring your messages are professional and error-free.
Set tone and style: Tailor the tool’s suggestions to match the tone you want for each piece of writing, whether formal, casual, or somewhere in between.
Plagiarism checker: For content creators, Grammarly’s plagiarism detection ensures your work is 100% original and free of unintentional duplication.
With Grammarly, you can be certain that your business communications always hit the mark.
Why CEOs use it: Zapier is a powerful automation tool that allows business owners to integrate different apps and automate repetitive tasks. CEOs use it to eliminate manual work by creating "zaps," which connect apps and trigger automatic actions. For example, Zapier can automatically add new form submissions to a Google Sheet or send a Slack message when a new task is assigned in a project management tool. By automating these small tasks, CEOs free up valuable time to focus on more important business decisions.
How to use it:
Create custom workflows: Set up workflows that automate tasks across your apps. For instance, automatically add email leads to your CRM or send a welcome email after a client signs up.
Use pre-made templates: Zapier has a library of templates that can be used right away to automate common tasks like email marketing or social media posting.
Save time on routine admin: Automate your invoicing, client onboarding, or data entry to make your day more efficient.
Zapier removes the tedious manual work, ensuring that your business processes run like clockwork without requiring constant oversight.
Why CEOs use it: Airtable is a powerful tool that combines the best features of spreadsheets and databases to help businesses manage projects, track inventory, and organise data more effectively. CEOs love Airtable for its flexibility and ability to customise workflows. It’s perfect for team collaboration, as it allows users to attach files, add comments, and track project milestones in one centralised place. Whether you’re managing a product launch or keeping track of client details, Airtable’s user-friendly interface ensures everything stays organised.
How to use it:
Create custom databases: Build and manage custom databases for different projects, client information, or even employee tasks.
Collaborate in real-time: Share databases with your team, making it easy for everyone to contribute, comment, and track progress.
Use views to manage workflows: Airtable allows you to create different views (e.g., grid, calendar, kanban) to best manage your data and tasks based on your needs.
Airtable’s versatility helps business owners keep everything organised and ensures smooth collaboration among team members.
Conclusion
These 5 business apps are trusted by CEOs to streamline operations, improve productivity, and free up time for higher-level decision-making. By incorporating Buffer, Xero, Grammarly, Zapier, and Airtable into your workflow, you’ll be able to work smarter in 2025.
At Personal Assistant LDN, we can help you implement these tools into your business for even greater efficiency. Whether you need assistance with social media management, finances, project organisation, or workflow automation, we’re here to support you in scaling your business.
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